Unlocking New Revenue
How Builtvisible Turned UX Into a Competitive Advantage
Builtvisible Knew UX, But Struggled to Win the Work
Builtvisible is one of the UK’s best-known SEO and organic digital agencies, working with some of the world’s biggest brands to strengthen their digital presence.
As they grew, they recognised the impact of UX and product design in shaping digital experiences but despite offering these services, they struggled to communicate their value to clients.
Clients were going elsewhere for UX and product design support, not because Builtvisible lacked the expertise, but because they weren’t positioned to showcase it effectively. They needed a clearer way to articulate the benefits, integrate UX into their proposals, and win work in this space.
Builtvisible is one of the UK’s best-known SEO and organic digital agencies, working with some of the world’s biggest brands to strengthen their digital presence.
As they grew, they recognised the impact of UX and product design in shaping digital experiences but despite offering these services, they struggled to communicate their value to clients.
Clients were going elsewhere for UX and product design support, not because Builtvisible lacked the expertise, but because they weren’t positioned to showcase it effectively. They needed a clearer way to articulate the benefits, integrate UX into their proposals, and win work in this space.
Building Confidence and Capability
Building Confidence and Capability
I worked with Builtvisible to strengthen their team’s understanding of UX and product strategy, running two separate, one-week in-person training courses at their Old Street offices. The sessions covered the full product lifecycle and tackled common challenges in digital product development.
By focusing on practical activities, we helped the team see how their approach could transform client products. This wasn’t just about learning new skills, it was about reinforcing their existing strengths, sharpening their design thinking, and giving them the confidence to lead in areas they were already capable of delivering.
A key part of the training focused on commercial impact. The team learned how to communicate the business value of UX, showing clients that even small investments in product design could deliver significant returns.
I worked with Builtvisible to strengthen their team’s understanding of UX and product strategy, running two separate, one-week in-person training courses at their Old Street offices. The sessions covered the full product lifecycle and tackled common challenges in digital product development.
By focusing on practical activities, we helped the team see how their approach could transform client products. This wasn’t just about learning new skills, it was about reinforcing their existing strengths, sharpening their design thinking, and giving them the confidence to lead in areas they were already capable of delivering.
A key part of the training focused on commercial impact. The team learned how to communicate the business value of UX, showing clients that even small investments in product design could deliver significant returns.
Following the training, Builtvisible asked me to consult on a client pitch for a well-known social enterprise. Together, we mapped out a realistic and valuable UX programme, ensuring the team could confidently present their capabilities.
Following the training, Builtvisible asked me to consult on a client pitch for a well-known social enterprise. Together, we mapped out a realistic and valuable UX programme, ensuring the team could confidently present their capabilities.
Navigating a Third-Party Development Team
The client had already engaged an external development agency, a common scenario for non-engineering agencies. Rather than taking a “throw deliverables over the wall” approach, we focused on building relationships and fostering collaboration. This shift helped align all teams and positioned Builtvisible as a strategic partner rather than just a specialist agency.
Navigating a Third-Party Development Team
The client had already engaged an external development agency, a common scenario for non-engineering agencies. Rather than taking a “throw deliverables over the wall” approach, we focused on building relationships and fostering collaboration. This shift helped align all teams and positioned Builtvisible as a strategic partner rather than just a specialist agency.
Balancing the Logistics of User Research
The team needed a research plan that worked for their travel schedules, the client’s budget, and SEO considerations. We explored in-person, remote, and hybrid research approaches to find a solution that met all these needs without compromising on insight quality.
Balancing the Logistics of User Research
The team needed a research plan that worked for their travel schedules, the client’s budget, and SEO considerations. We explored in-person, remote, and hybrid research approaches to find a solution that met all these needs without compromising on insight quality.
Applying the Training in a High-Stakes Pitch
Applying the Training in a High-Stakes Pitch
The Method
While every project has its unique challenges, the elements of success remain consistent. These key services were the elements behind Builtvisible’s success in this project, turning complex problems into clear, effective solutions that delivered real impact.
Product Direction
Retrospective Workshop
Kickoff Workshop
End to End Product Design & Direction
Human Rights Centered Product Direction
Discovery & Research
Enterprise UX Heuristic Review
In-Person User Interviews
Accessibility Audit
EcoSystem Mapping
Design & Prototyping
High-fidelity Product Prototyping
Wireframing or Low-fidelity Product Prototyping
Enterprise Website Design
Co-design
User Testing & Validation
Remote Moderated User Testing
Analytics Synthesis
Launch & Go-to-Market
Go-to-market planning
Beta Testing
Performance Audit
Launch Readiness Checklist
Training
Un-Learning Ethical Practices Training
Corporate Product Design Team Training
Prioritisation Training
Design Thinking Training
The Method
While every project has its unique challenges, the elements of success remain consistent. These key services were the elements behind Builtvisible’s success in this project, turning complex problems into clear, effective solutions that delivered real impact.
Product Direction
Retrospective Workshop
Kickoff Workshop
End to End Product Design & Direction
Human Rights Centered Product Direction
Discovery & Research
Enterprise UX Heuristic Review
In-Person User Interviews
Accessibility Audit
EcoSystem Mapping
Design & Prototyping
High-fidelity Product Prototyping
Wireframing or Low-fidelity Product Prototyping
Enterprise Website Design
Co-design
User Testing & Validation
Remote Moderated User Testing
Analytics Synthesis
Launch & Go-to-Market
Go-to-market planning
Beta Testing
Performance Audit
Launch Readiness Checklist
Training
Un-Learning Ethical Practices Training
Corporate Product Design Team Training
Prioritisation Training
Design Thinking Training
The Method
While every project has its unique challenges, the elements of success remain consistent. These key services were the elements behind Builtvisible’s success in this project, turning complex problems into clear, effective solutions that delivered real impact.
Product Direction
Retrospective Workshop
Kickoff Workshop
End to End Product Design & Direction
Human Rights Centered Product Direction
Discovery & Research
Enterprise UX Heuristic Review
In-Person User Interviews
Accessibility Audit
EcoSystem Mapping
Design & Prototyping
High-fidelity Product Prototyping
Wireframing or Low-fidelity Product Prototyping
Enterprise Website Design
Co-design
User Testing & Validation
Remote Moderated User Testing
Analytics Synthesis
Launch & Go-to-Market
Go-to-market planning
Beta Testing
Performance Audit
Launch Readiness Checklist
Training
Un-Learning Ethical Practices Training
Corporate Product Design Team Training
Prioritisation Training
Design Thinking Training
Iterate.
Tweak. Alter.
Transform.
Product design is not linear.
It's cyclical and iterative.
At every stage, the product development can move back a step and change to make the final outcome better.
Iterate.
Tweak. Alter.
Transform.
Product design is not linear.
It's cyclical and iterative.
At every stage, the product development can move back a step and change to make the final outcome better.
Iterate.
Tweak. Alter.
Transform.
Product design is not linear.
It's cyclical and iterative.
At every stage, the product development can move back a step and change to make the final outcome better.
The Outcome
The Outcome
By refining their approach to client engagement, technical collaboration, and research logistics, Builtvisible secured a major project with their client. More importantly, they strengthened their ability to win and deliver high-value UX and product work in future engagements.
The expertise was already there. The key was learning how to position it, communicate its value, and integrate it seamlessly into their offering. With the right approach, Builtvisible didn’t just expand their services—they grew their business.
Facing a similar challenge as Builtvisible?
Find a time that suits you to talk through your product problems
Facing a similar challenge as Builtvisible?
Find a time that suits you to talk through your product problems
Facing a similar challenge as Builtvisible?
Find a time that suits you to talk through your product problems
Case studies
Trustpilot
Used by millions globally, Trustpilot required a HubSpot & Salesforce Integration build for Enterprise clients & consultancy on re-architecture. Working incredibly closely with the eng team.
Builtvisible
SEO Marketing agency Builtvisible required support on internal UX & Product training to support their client, a well know UK Social Enterprise secure more contracts and improve their UX.
Coca-Cola
Working with Coca-Cola, to build a digital platform for their employees to explore opportunities globally within the Coca-Cola company, reducing staff churn and retaining their best employees.
Case studies
Trustpilot
Used by millions globally, Trustpilot required a HubSpot & Salesforce Integration build for Enterprise clients & consultancy on re-architecture. Working incredibly closely with the eng team.
Builtvisible
SEO Marketing agency Builtvisible required support on internal UX & Product training to support their client, a well know UK Social Enterprise secure more contracts and improve their UX.
Coca-Cola
Working with Coca-Cola, to build a digital platform for their employees to explore opportunities globally within the Coca-Cola company, reducing staff churn and retaining their best employees.
Case studies
Trustpilot
Used by millions globally, Trustpilot required a HubSpot & Salesforce Integration build for Enterprise clients & consultancy on re-architecture. Working incredibly closely with the eng team.
Builtvisible
SEO Marketing agency Builtvisible required support on internal UX & Product training to support their client, a well know UK Social Enterprise secure more contracts and improve their UX.
Coca-Cola
Working with Coca-Cola, to build a digital platform for their employees to explore opportunities globally within the Coca-Cola company, reducing staff churn and retaining their best employees.
Jon Bennallick
Director & Fractional Digital
Product Consultant
Jon is a Fractional Digital Product Consultant with over 13 years experience designing exceptional products and leading teams to deliver simple, valuable solutions for some of the world’s largest organisations. Well known for his hands-on approach and collaborative style, Jon is highly trusted in the engineering and B2B SaaS community and is valued for being both effective and fun to work with.
For research, design, UX or product ownership support, speak with Jon.
Jon Bennallick
Director & Fractional Digital
Product Consultant
Jon is a Fractional Digital Product Consultant with over 13 years experience designing exceptional products and leading teams to deliver simple, valuable solutions for some of the world’s largest organisations. Well known for his hands-on approach and collaborative style, Jon is highly trusted in the engineering and B2B SaaS community and is valued for being both effective and fun to work with.
For research, design, UX or product ownership support, speak with Jon.
Jon Bennallick
Director & Fractional Digital
Product Consultant
Jon is a Fractional Digital Product Consultant with over 13 years experience designing exceptional products and leading teams to deliver simple, valuable solutions for some of the world’s largest organisations. Well known for his hands-on approach and collaborative style, Jon is highly trusted in the engineering and B2B SaaS community and is valued for being both effective and fun to work with.
For research, design, UX or product ownership support, speak with Jon.
Fractional Subscription Pricing
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
The
Sprint
Great for agile teams who want expert design input during sprints, whether it’s unblocking challenges, reviewing work, or making sure everything’s on track.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£1,700
+VAT/month
MOST POPULAR
The
Teammate
Perfect if you need someone to dive deeper into your projects, collaborate closely with your team, and help bridge the gap between creative, engineering, and product work.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£6,400
+VAT/month
Bespoke
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
POA
Fractional Subscription Pricing
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
The
Sprint
Great for agile teams who want expert design input during sprints, whether it’s unblocking challenges, reviewing work, or making sure everything’s on track.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£1,700
+VAT/month
MOST POPULAR
The
Teammate
Perfect if you need someone to dive deeper into your projects, collaborate closely with your team, and help bridge the gap between creative, engineering, and product work.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£6,400
+VAT/month
Bespoke
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
POA
Fractional Subscription Pricing
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
The
Sprint
Great for agile teams who want expert design input during sprints, whether it’s unblocking challenges, reviewing work, or making sure everything’s on track.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£1,700
+VAT/month
MOST POPULAR
The
Teammate
Perfect if you need someone to dive deeper into your projects, collaborate closely with your team, and help bridge the gap between creative, engineering, and product work.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£6,400
+VAT/month
Bespoke
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
POA
I have to be
legally good.
Proudly not working with companies in, Tobacco, Oil, Mining & Gambling and many others.
As a pending b-corp, I've legally agreed not to work with companies that make life on this planet worse for us.
There are lots of folks out there who’ll happily work with them, but I like to actually make the world a better place.
I have to be
legally good.
Proudly not working with companies in, Tobacco, Oil, Mining & Gambling and many others.
As a pending b-corp, I've legally agreed not to work with companies that make life on this planet worse for us.
There are lots of folks out there who’ll happily work with them, but I like to actually make the world a better place.
I have to be
legally good.
Proudly not working with companies in, Tobacco, Oil, Mining & Gambling and many others.
As a pending b-corp, I've legally agreed not to work with companies that make life on this planet worse for us.
There are lots of folks out there who’ll happily work with them, but I like to actually make the world a better place.
Engineers, SLTs and Product nerds love working with us.
"Would I work with Jon again?... I look FORWARD to working with Jon again!"
Dave Recchia
Director - The Team
"Working with Jon is such a great experience. His consultancy and advice is invaluable. He's also really fun to work with!"
Abbey Grocott
Strategy Director - Builtvisible
"The best thing about working with Jon is the pragmatism. He is really good at understanding when things need to be done by, what things need to be done and whether or not we need to do them at all. Also his translation from both customer and stakeholder feedback is really invaluable in a team."
Oliver Nural
Lead Engineer - Trustpilot
"Jon is a keen problem solver and analytical thinker that always tries to pull problems apart before putting solutions back together. He’s had good experience working with design systems and using them to build solutions."
Gregory Coe
Head of UX - denstu
"Jon is enthusiastic about the challenges and can iterate quickly to present new concepts, looking to balance innovation with business constraints and user needs. "
Gabriel Neves
Staff Designer @ LegalZoom
"To get the obvious out of the way; Jon is in many ways a quintessential digital product designer and is always a passionate advocate for the end user. But what he brings that is uniquely Jon is enthusiasm; not just for the role (of which there is plenty), but also for the environment and the relationships that surround the role. It isn't enough to be good at the job, but he must also try and ensure the people he's working with are, and the environment they're working in is, comfortable and creative."
Bob Ferry
Design Systems Lead - Quinyx
"I really enjoyed working with Jon, I've learnt a lot from him, and would truly recommend him as a skilful product designer and a great team player. He always puts a great effort into clarifying both the user and business needs and objectives, and makes sure to get alignment across the project team. "
Leontina Mati
Principle UX Researcher - dentsu
"I needed a contractor that I could just leave everything to, and not have to be worrying, and that's exactly what happened with Jon."
Sandra Gonzalez
UX Director - Trustpilot
"What's it like working with Jon? Incredibly easy! You feel assured. If you want to work with someone who's going to take control, who you can trust, who's confident infront of client's and who know's what they're doing, that's why I'd work with Jon"
Cliff Ettridge
Director - The Team
"Jon genuinely cares about what’s best for the team, the business and the users."
Emir Ailil
Product Designer - ZenBusiness
Engineers, SLTs and Product nerds love working with us.
"Would I work with Jon again?... I look FORWARD to working with Jon again!"
Dave Recchia
Director - The Team
"Working with Jon is such a great experience. His consultancy and advice is invaluable. He's also really fun to work with!"
Abbey Grocott
Strategy Director - Builtvisible
"The best thing about working with Jon is the pragmatism. He is really good at understanding when things need to be done by, what things need to be done and whether or not we need to do them at all. Also his translation from both customer and stakeholder feedback is really invaluable in a team."
Oliver Nural
Lead Engineer - Trustpilot
"Jon is a keen problem solver and analytical thinker that always tries to pull problems apart before putting solutions back together. He’s had good experience working with design systems and using them to build solutions."
Gregory Coe
Head of UX - denstu
"Jon is enthusiastic about the challenges and can iterate quickly to present new concepts, looking to balance innovation with business constraints and user needs. "
Gabriel Neves
Staff Designer @ LegalZoom
"To get the obvious out of the way; Jon is in many ways a quintessential digital product designer and is always a passionate advocate for the end user. But what he brings that is uniquely Jon is enthusiasm; not just for the role (of which there is plenty), but also for the environment and the relationships that surround the role. It isn't enough to be good at the job, but he must also try and ensure the people he's working with are, and the environment they're working in is, comfortable and creative."
Bob Ferry
Design Systems Lead - Quinyx
"I really enjoyed working with Jon, I've learnt a lot from him, and would truly recommend him as a skilful product designer and a great team player. He always puts a great effort into clarifying both the user and business needs and objectives, and makes sure to get alignment across the project team. "
Leontina Mati
Principle UX Researcher - dentsu
"I needed a contractor that I could just leave everything to, and not have to be worrying, and that's exactly what happened with Jon."
Sandra Gonzalez
UX Director - Trustpilot
"What's it like working with Jon? Incredibly easy! You feel assured. If you want to work with someone who's going to take control, who you can trust, who's confident infront of client's and who know's what they're doing, that's why I'd work with Jon"
Cliff Ettridge
Director - The Team
"Jon genuinely cares about what’s best for the team, the business and the users."
Emir Ailil
Product Designer - ZenBusiness
Engineers, SLTs and Product nerds love working with us.
"Would I work with Jon again?... I look FORWARD to working with Jon again!"
Dave Recchia
Director - The Team
"Working with Jon is such a great experience. His consultancy and advice is invaluable. He's also really fun to work with!"
Abbey Grocott
Strategy Director - Builtvisible
"The best thing about working with Jon is the pragmatism. He is really good at understanding when things need to be done by, what things need to be done and whether or not we need to do them at all. Also his translation from both customer and stakeholder feedback is really invaluable in a team."
Oliver Nural
Lead Engineer - Trustpilot
"Jon is a keen problem solver and analytical thinker that always tries to pull problems apart before putting solutions back together. He’s had good experience working with design systems and using them to build solutions."
Gregory Coe
Head of UX - denstu
"I needed a contractor that I could just leave everything to, and not have to be worrying, and that's exactly what happened with Jon."
Sandra Gonzalez
UX Director - Trustpilot
"What's it like working with Jon? Incredibly easy! You feel assured. If you want to work with someone who's going to take control, who you can trust, who's confident infront of client's and who know's what they're doing, that's why I'd work with Jon"
Cliff Ettridge
Director - The Team
"Jon genuinely cares about what’s best for the team, the business and the users."
Emir Ailil
Product Designer - ZenBusiness
Let’s grab a coffee.
Based in Shoreditch, we’re always keen to discuss your product challenges either in person on online..
Let’s grab a coffee.
Based in Shoreditch, we’re always keen to discuss your product challenges either in person on online..
Let’s grab a coffee.
Based in Shoreditch, we’re always keen to discuss your product challenges either in person on online..
Contact
Bennallick Ltd.
The Black and White Building
74 Rivington St,
London
EC2A 3AY
+44 (0)7576 102 436
contact@bennallick.com
Contact
Bennallick Ltd.
The Black and White Building
74 Rivington St,
London
EC2A 3AY
+44 (0)7576 102 436
contact@bennallick.com
Contact
Bennallick Ltd.
The Black and White Building
74 Rivington St,
London
EC2A 3AY