The power of listening
How Coca-Cola revolutionised It's staff retention through User Research and superior product design.
Product & Brand Together
The Team is one of London’s leading branding agencies, trusted by major global companies to shape their identity and messaging.
When Coca-Cola’s finance team needed to improve staff retention and promote internal mobility, The Team knew how to communicate the vision but delivering a functional, enterprise-grade product required specialist support.
After working with them closely on many other product projects, they reached out for support with Coca-Cola.
The Team is one of London’s leading branding agencies, trusted by major global companies to shape their identity and messaging.
When Coca-Cola’s finance team needed to improve staff retention and promote internal mobility, The Team knew how to communicate the vision but delivering a functional, enterprise-grade product required specialist support.
After working with them closely on many other product projects, they reached out for support with Coca-Cola.
Designing a Product That Works for a Global Workforce
Designing a Product That Works for a Global Workforce
Coca-Cola genuinely invests in its employees, offering opportunities for internal mobility across its global organisation but making those opportunities visible and actionable required more than branding, it needed a product that fit the real needs of employees.
To ensure the solution was grounded in reality, we took a research-first approach.
Speaking with employees worldwide helped validate some hypotheses and disprove others, surfacing key insights about what actually motivates career movement inside Coca-Cola.
Coca-Cola genuinely invests in its employees, offering opportunities for internal mobility across its global organisation but making those opportunities visible and actionable required more than branding, it needed a product that fit the real needs of employees.
To ensure the solution was grounded in reality, we took a research-first approach.
Speaking with employees worldwide helped validate some hypotheses and disprove others, surfacing key insights about what actually motivates career movement inside Coca-Cola.
Balancing Strategy, Research, and Execution
Balancing Strategy, Research, and Execution
We started with remote user research to uncover the nuances in employees' career journeys. By deeply understanding their needs, we could shape an experience that encouraged internal mobility while aligning with Coca-Cola’s business objectives.
Working closely with third-party engineering teams, I helped ensure that what we designed wasn’t just idealistic but practical and realistic within the constraints of time, budget, and the specific operational requirements of Coca-Cola’s internal systems.
We started with remote user research to uncover the nuances in employees' career journeys. By deeply understanding their needs, we could shape an experience that encouraged internal mobility while aligning with Coca-Cola’s business objectives.
Working closely with third-party engineering teams, I helped ensure that what we designed wasn’t just idealistic but practical and realistic within the constraints of time, budget, and the specific operational requirements of Coca-Cola’s internal systems.
The Method
While every project has its unique challenges, the elements of success remain consistent. These key services were the elements behind Coca-Cola & The Team's success in this project, turning complex problems into clear, effective solutions that delivered real impact.
Product Direction
Retrospective Workshop
Kickoff Workshop
End to End Product Design & Direction
Human Rights Centered Product Direction
Discovery & Research
Enterprise UX Heuristic Review
In-Person User Interviews
Accessibility Audit
EcoSystem Mapping
Design & Prototyping
High-fidelity Product Prototyping
Wireframing or Low-fidelity Product Prototyping
Enterprise Website Design
Co-design
User Testing & Validation
Remote Moderated User Testing
Analytics Synthesis
Launch & Go-to-Market
Go-to-market planning
Beta Testing
Performance Audit
Launch Readiness Checklist
Training
Un-Learning Ethical Practices Training
Corporate Product Design Team Training
Prioritisation Training
Design Thinking Training
The Method
While every project has its unique challenges, the elements of success remain consistent. These key services were the elements behind Coca-Cola & The Team's success in this project, turning complex problems into clear, effective solutions that delivered real impact.
Product Direction
Retrospective Workshop
Kickoff Workshop
End to End Product Design & Direction
Human Rights Centered Product Direction
Discovery & Research
Enterprise UX Heuristic Review
In-Person User Interviews
Accessibility Audit
EcoSystem Mapping
Design & Prototyping
High-fidelity Product Prototyping
Wireframing or Low-fidelity Product Prototyping
Enterprise Website Design
Co-design
User Testing & Validation
Remote Moderated User Testing
Analytics Synthesis
Launch & Go-to-Market
Go-to-market planning
Beta Testing
Performance Audit
Launch Readiness Checklist
Training
Un-Learning Ethical Practices Training
Corporate Product Design Team Training
Prioritisation Training
Design Thinking Training
The Method
While every project has its unique challenges, the elements of success remain consistent. These key services were the elements behind Coca-Cola & The Team's success in this project, turning complex problems into clear, effective solutions that delivered real impact.
Product Direction
Retrospective Workshop
Kickoff Workshop
End to End Product Design & Direction
Human Rights Centered Product Direction
Discovery & Research
Enterprise UX Heuristic Review
In-Person User Interviews
Accessibility Audit
EcoSystem Mapping
Design & Prototyping
High-fidelity Product Prototyping
Wireframing or Low-fidelity Product Prototyping
Enterprise Website Design
Co-design
User Testing & Validation
Remote Moderated User Testing
Analytics Synthesis
Launch & Go-to-Market
Go-to-market planning
Beta Testing
Performance Audit
Launch Readiness Checklist
Training
Un-Learning Ethical Practices Training
Corporate Product Design Team Training
Prioritisation Training
Design Thinking Training
Iterate.
Tweak. Alter.
Transform.
Product design is not linear.
It's cyclical and iterative.
At every stage, the product development can move back a step and change to make the final outcome better.
Iterate.
Tweak. Alter.
Transform.
Product design is not linear.
It's cyclical and iterative.
At every stage, the product development can move back a step and change to make the final outcome better.
Iterate.
Tweak. Alter.
Transform.
Product design is not linear.
It's cyclical and iterative.
At every stage, the product development can move back a step and change to make the final outcome better.
The
Outcome
The
Outcome
By combining The Team’s branding expertise with a research-driven, product-led approach, we built an internal tool that resonated with Coca-Cola employees. The result was a simple yet impactful platform that made internal mobility easier, helping Coca-Cola retain talent and give employees greater career flexibility.
The strategy was clear. The branding was strong. The difference was in building a product that truly worked.
By combining The Team’s branding expertise with a research-driven, product-led approach, we built an internal tool that resonated with Coca-Cola employees. The result was a simple yet impactful platform that made internal mobility easier, helping Coca-Cola retain talent and give employees greater career flexibility.
The strategy was clear. The branding was strong. The difference was in building a product that truly worked.
Facing a similar challenge as Coca-Cola?
Find a time that suits you to talk through your product problems
Facing a similar challenge as Coca-Cola?
Find a time that suits you to talk through your product problems
Facing a similar challenge as Coca-Cola?
Find a time that suits you to talk through your product problems
Case studies
Trustpilot
Used by millions globally, Trustpilot required a HubSpot & Salesforce Integration build for Enterprise clients & consultancy on re-architecture. Working incredibly closely with the eng team.
Builtvisible
SEO Marketing agency Builtvisible required support on internal UX & Product training to support their client, a well know UK Social Enterprise secure more contracts and improve their UX.
Coca-Cola
Working with Coca-Cola, to build a digital platform for their employees to explore opportunities globally within the Coca-Cola company, reducing staff churn and retaining their best employees.
Case studies
Trustpilot
Used by millions globally, Trustpilot required a HubSpot & Salesforce Integration build for Enterprise clients & consultancy on re-architecture. Working incredibly closely with the eng team.
Builtvisible
SEO Marketing agency Builtvisible required support on internal UX & Product training to support their client, a well know UK Social Enterprise secure more contracts and improve their UX.
Coca-Cola
Working with Coca-Cola, to build a digital platform for their employees to explore opportunities globally within the Coca-Cola company, reducing staff churn and retaining their best employees.
Case studies
Trustpilot
Used by millions globally, Trustpilot required a HubSpot & Salesforce Integration build for Enterprise clients & consultancy on re-architecture. Working incredibly closely with the eng team.
Builtvisible
SEO Marketing agency Builtvisible required support on internal UX & Product training to support their client, a well know UK Social Enterprise secure more contracts and improve their UX.
Coca-Cola
Working with Coca-Cola, to build a digital platform for their employees to explore opportunities globally within the Coca-Cola company, reducing staff churn and retaining their best employees.
Jon Bennallick
Director & Fractional Digital
Product Consultant
Jon is a Fractional Digital Product Consultant with over 13 years experience designing exceptional products and leading teams to deliver simple, valuable solutions for some of the world’s largest organisations. Well known for his hands-on approach and collaborative style, Jon is highly trusted in the engineering and B2B SaaS community and is valued for being both effective and fun to work with.
For research, design, UX or product ownership support, speak with Jon.
Jon Bennallick
Director & Fractional Digital
Product Consultant
Jon is a Fractional Digital Product Consultant with over 13 years experience designing exceptional products and leading teams to deliver simple, valuable solutions for some of the world’s largest organisations. Well known for his hands-on approach and collaborative style, Jon is highly trusted in the engineering and B2B SaaS community and is valued for being both effective and fun to work with.
For research, design, UX or product ownership support, speak with Jon.
Jon Bennallick
Director & Fractional Digital
Product Consultant
Jon is a Fractional Digital Product Consultant with over 13 years experience designing exceptional products and leading teams to deliver simple, valuable solutions for some of the world’s largest organisations. Well known for his hands-on approach and collaborative style, Jon is highly trusted in the engineering and B2B SaaS community and is valued for being both effective and fun to work with.
For research, design, UX or product ownership support, speak with Jon.
Fractional Subscription Pricing
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
The
Sprint
Great for agile teams who want expert design input during sprints, whether it’s unblocking challenges, reviewing work, or making sure everything’s on track.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£1,700
+VAT/month
MOST POPULAR
The
Teammate
Perfect if you need someone to dive deeper into your projects, collaborate closely with your team, and help bridge the gap between creative, engineering, and product work.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£6,400
+VAT/month
Bespoke
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
POA
Fractional Subscription Pricing
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
The
Sprint
Great for agile teams who want expert design input during sprints, whether it’s unblocking challenges, reviewing work, or making sure everything’s on track.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£1,700
+VAT/month
MOST POPULAR
The
Teammate
Perfect if you need someone to dive deeper into your projects, collaborate closely with your team, and help bridge the gap between creative, engineering, and product work.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£6,400
+VAT/month
Bespoke
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
POA
Fractional Subscription Pricing
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
The
Sprint
Great for agile teams who want expert design input during sprints, whether it’s unblocking challenges, reviewing work, or making sure everything’s on track.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£1,700
+VAT/month
MOST POPULAR
The
Teammate
Perfect if you need someone to dive deeper into your projects, collaborate closely with your team, and help bridge the gap between creative, engineering, and product work.
Days per month
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
£6,400
+VAT/month
Bespoke
Consistent, affordable, low-risk & hands-on fractional product support for your organisation. Fully scalable to grow with your organisation. If you're needing something more bespoke or full time, then let's grab a coffee.
Product Direction
Discovery & Research
Design & Prototyping
User Testing & Validation
Launch & Go-to-Market
Training
POA
I have to be
legally good.
Proudly not working with companies in, Tobacco, Oil, Mining & Gambling and many others.
As a pending b-corp, I've legally agreed not to work with companies that make life on this planet worse for us.
There are lots of folks out there who’ll happily work with them, but I like to actually make the world a better place.
I have to be
legally good.
Proudly not working with companies in, Tobacco, Oil, Mining & Gambling and many others.
As a pending b-corp, I've legally agreed not to work with companies that make life on this planet worse for us.
There are lots of folks out there who’ll happily work with them, but I like to actually make the world a better place.
I have to be
legally good.
Proudly not working with companies in, Tobacco, Oil, Mining & Gambling and many others.
As a pending b-corp, I've legally agreed not to work with companies that make life on this planet worse for us.
There are lots of folks out there who’ll happily work with them, but I like to actually make the world a better place.
Engineers, SLTs and Product nerds love working with us.
"Would I work with Jon again?... I look FORWARD to working with Jon again!"
Dave Recchia
Director - The Team
"Working with Jon is such a great experience. His consultancy and advice is invaluable. He's also really fun to work with!"
Abbey Grocott
Strategy Director - Builtvisible
"The best thing about working with Jon is the pragmatism. He is really good at understanding when things need to be done by, what things need to be done and whether or not we need to do them at all. Also his translation from both customer and stakeholder feedback is really invaluable in a team."
Oliver Nural
Lead Engineer - Trustpilot
"Jon is a keen problem solver and analytical thinker that always tries to pull problems apart before putting solutions back together. He’s had good experience working with design systems and using them to build solutions."
Gregory Coe
Head of UX - denstu
"Jon is enthusiastic about the challenges and can iterate quickly to present new concepts, looking to balance innovation with business constraints and user needs. "
Gabriel Neves
Staff Designer @ LegalZoom
"To get the obvious out of the way; Jon is in many ways a quintessential digital product designer and is always a passionate advocate for the end user. But what he brings that is uniquely Jon is enthusiasm; not just for the role (of which there is plenty), but also for the environment and the relationships that surround the role. It isn't enough to be good at the job, but he must also try and ensure the people he's working with are, and the environment they're working in is, comfortable and creative."
Bob Ferry
Design Systems Lead - Quinyx
"I really enjoyed working with Jon, I've learnt a lot from him, and would truly recommend him as a skilful product designer and a great team player. He always puts a great effort into clarifying both the user and business needs and objectives, and makes sure to get alignment across the project team. "
Leontina Mati
Principle UX Researcher - dentsu
"I needed a contractor that I could just leave everything to, and not have to be worrying, and that's exactly what happened with Jon."
Sandra Gonzalez
UX Director - Trustpilot
"What's it like working with Jon? Incredibly easy! You feel assured. If you want to work with someone who's going to take control, who you can trust, who's confident infront of client's and who know's what they're doing, that's why I'd work with Jon"
Cliff Ettridge
Director - The Team
"Jon genuinely cares about what’s best for the team, the business and the users."
Emir Ailil
Product Designer - ZenBusiness
Engineers, SLTs and Product nerds love working with us.
"Would I work with Jon again?... I look FORWARD to working with Jon again!"
Dave Recchia
Director - The Team
"Working with Jon is such a great experience. His consultancy and advice is invaluable. He's also really fun to work with!"
Abbey Grocott
Strategy Director - Builtvisible
"The best thing about working with Jon is the pragmatism. He is really good at understanding when things need to be done by, what things need to be done and whether or not we need to do them at all. Also his translation from both customer and stakeholder feedback is really invaluable in a team."
Oliver Nural
Lead Engineer - Trustpilot
"Jon is a keen problem solver and analytical thinker that always tries to pull problems apart before putting solutions back together. He’s had good experience working with design systems and using them to build solutions."
Gregory Coe
Head of UX - denstu
"Jon is enthusiastic about the challenges and can iterate quickly to present new concepts, looking to balance innovation with business constraints and user needs. "
Gabriel Neves
Staff Designer @ LegalZoom
"To get the obvious out of the way; Jon is in many ways a quintessential digital product designer and is always a passionate advocate for the end user. But what he brings that is uniquely Jon is enthusiasm; not just for the role (of which there is plenty), but also for the environment and the relationships that surround the role. It isn't enough to be good at the job, but he must also try and ensure the people he's working with are, and the environment they're working in is, comfortable and creative."
Bob Ferry
Design Systems Lead - Quinyx
"I really enjoyed working with Jon, I've learnt a lot from him, and would truly recommend him as a skilful product designer and a great team player. He always puts a great effort into clarifying both the user and business needs and objectives, and makes sure to get alignment across the project team. "
Leontina Mati
Principle UX Researcher - dentsu
"I needed a contractor that I could just leave everything to, and not have to be worrying, and that's exactly what happened with Jon."
Sandra Gonzalez
UX Director - Trustpilot
"What's it like working with Jon? Incredibly easy! You feel assured. If you want to work with someone who's going to take control, who you can trust, who's confident infront of client's and who know's what they're doing, that's why I'd work with Jon"
Cliff Ettridge
Director - The Team
"Jon genuinely cares about what’s best for the team, the business and the users."
Emir Ailil
Product Designer - ZenBusiness
Engineers, SLTs and Product nerds love working with us.
"Would I work with Jon again?... I look FORWARD to working with Jon again!"
Dave Recchia
Director - The Team
"Working with Jon is such a great experience. His consultancy and advice is invaluable. He's also really fun to work with!"
Abbey Grocott
Strategy Director - Builtvisible
"The best thing about working with Jon is the pragmatism. He is really good at understanding when things need to be done by, what things need to be done and whether or not we need to do them at all. Also his translation from both customer and stakeholder feedback is really invaluable in a team."
Oliver Nural
Lead Engineer - Trustpilot
"Jon is a keen problem solver and analytical thinker that always tries to pull problems apart before putting solutions back together. He’s had good experience working with design systems and using them to build solutions."
Gregory Coe
Head of UX - denstu
"I needed a contractor that I could just leave everything to, and not have to be worrying, and that's exactly what happened with Jon."
Sandra Gonzalez
UX Director - Trustpilot
"What's it like working with Jon? Incredibly easy! You feel assured. If you want to work with someone who's going to take control, who you can trust, who's confident infront of client's and who know's what they're doing, that's why I'd work with Jon"
Cliff Ettridge
Director - The Team
"Jon genuinely cares about what’s best for the team, the business and the users."
Emir Ailil
Product Designer - ZenBusiness
Let’s grab a coffee.
Based in Shoreditch, we’re always keen to discuss your product challenges either in person on online..
Let’s grab a coffee.
Based in Shoreditch, we’re always keen to discuss your product challenges either in person on online..
Let’s grab a coffee.
Based in Shoreditch, we’re always keen to discuss your product challenges either in person on online..
Contact
Bennallick Ltd.
The Black and White Building
74 Rivington St,
London
EC2A 3AY
+44 (0)7576 102 436
contact@bennallick.com
Contact
Bennallick Ltd.
The Black and White Building
74 Rivington St,
London
EC2A 3AY
+44 (0)7576 102 436
contact@bennallick.com
Contact
Bennallick Ltd.
The Black and White Building
74 Rivington St,
London
EC2A 3AY